Starting a business usually starts with questions, what business or new line of revenue should you build, and for which audience?

One of the most common questions clients have is, “What if I pick the wrong business idea?”

When starting a business, many clients start analyzing various options and can’t decide which niche they should be serving and what products and services they should be offering.

You should not allow yourself to get stuck in this never-ending analysis.

Sometimes clients think the solution is “Let me try them all.” But they also often have a conflicting thought, “I must focus.” And a lot of energy is spent trying to evaluate these two paths. And nothing much gets done.

My intention is to help you find YOUR life’s work. The kind of work that will light you up and will be aligned with your deep passions and what you care about.

What I usually start with when working with clients is a deep dive exercise that helps to uncover what drives them. Once we know what drives them, it is easier for us to select the niche they should focus on and the type of business they should be pursuing. I recorded a video of a basic version of this exercise. You can find the video and accompanying article here.

A more advanced version of this exercise that I do with my clients involves asking additional questions as we deep dive, along with other additional elements tailored to a particular client. This advanced version is best to be done with someone who already achieved what you are trying to achieve because they will know the right questions to ask as you are going through the exercise. But the simpler version above is a great start if you don’t have an effective coach and mentor to guide you through a more advanced version.

Once you know what drives you, make a list of ideas you have. And see what is aligned with what drives you. For me, the answer I got at the end of that exercise was, “Because no one else is coming. You are the only one who is coming.” The initial question I asked was, “Why is it so important for me to pursue my mission?”

Along the way, some answers were also very helpful. For example, “So I can help people stop suffering.” This narrows down what I should be focusing on. And over the last 12 years, I have built a series of 6 and 7-figure businesses that aligned with this drive.

In one of the next posts, I will share with you another approach to select what business or new line of revenue you should build and for which audience.

Take care!

Kris Safarova